I have been MommeMeals brand consultant and designer since its inception. I designed their logo, help write copy, and have produced their packaging designs and collateral. 

I have been designing stationery for more than 15 years, for companies from American Greetings to Snapfish, Minted and Cardstore. I also have done many bespoke invitations and announcements for individual clients - all of these are custom projects.

Society Fair is a food emporium in Alexandria, established and run by Meshelle and Cathall Armstrong, James Beard award nominee and owner of Restaurant Eve.  A bakery, wine bar, fine foods shop, café and test kitchen all under one roof, Society Fair is an whimsical and rich experience, and the design and brand needed to reflect that. societyfair.net

Ally & Indy is a retail store in Old Town Alexandria catering to pet owners. With an emphasis on high end products and safe, made in North America food for dogs and cats the boutique opened in 2015..

To establish the brand and create a pitch piece useful in convincing landlords and potential investors of the project’s viability, I created a logo, tagline, and a simple, attractive brand brief.

I also consulted on the shop’s interior design, and designed a website, signage, packaging, bags, tshirts and more.

For Multiple James Beard Award winner, restaurateur, author, chef and Top Chef Judge (and pretty good brother :) Hugh Acheson, I designed his own site, as well as those for his flagship restaurant, Five and Ten, and the Atlanta location, Empire State South.

Most photography by Athens’ own Rinne Allen.

hughacheson.com
empirestatesouth.com
fiveandten.com

Hugely successful Crossfit affiliate Trident launched in Alexandria in 2010. I helped them with a logo, branding, collateral, marketing materials, tshirts, and more over the years. 

Photos 1, 5 and 6 by Lily Morton. Photos 2,3,4 and 7 by Kristen Bocanegra. Thanks, ladies!

Another company I was hired by at the onset, and watched and helped evolve and succeed. In2Green makes housewares from recycled cotton spun from tshirt offcuts otherwise discarded to landfill in the manufacturing process.

I designed their logo (and its re-design years later), help write copy, design throw patterns, and have produced their labels, collateral and website, as well as yearly catalogs and trade shows.

For this amazing mansion/museum, the home of DC’s first brewer, I designed a logo and series of promotional posters for their events, in which tours of museum are accompanied by beer tastings.

I also did program cards for their Heritage Lecture series and other events, such as a relaunch of the original Heurich beer, Oktoberfest and Christmas parties, as well as their yearly garden fetes.

Client and non-profit powerhouse AARP Digital hosts a day-long summit every year, attended by their agency and freelance partners, as well as staff. Every year has a different theme, which I take to develop a logo, posters and copy for the event. This project is one of the most fun I get to do in the year.

Themes have included Retro London Tube, Rock Concert, and Hunger games.

Here are some of the posters..

I work for the Green Party of Ontario on a pro bono basis.

Projects have included business cards for the party leader, online ads, flyers, and the party’s platform document.

For local home stagers and interior designers Seed Stage and Trade, I re-branded their company with their new name and a fresh look and feel. Projects included logo design, business cards, tshirts, web site splash, and a branding brief.

POWER SUPPLY

Available in DC, NVA, LA and SanFrancisco, Power Supply distributes healthy, ready to eat meals via gyms, offices, yoga studios and home delivery. I did a complete re-brand for them in 2012 and have been doing design, art direction and marketing with them ever since.

“Susie is that rare combination of design skill and conceptual acumen that makes for outsized impact.  She's inhabited our brand and brings it to life not only visually but also with messaging and copy ideas that sharpen our voice.  She's clever as hell, willing to challenge for a better result and has a flair for the irreverent and unexpected.”

Robert Morton
Co-founder and Head of Marketing, Power Supply

Café Tu Tu Tango in Orlando is a fun and funky destination restaurant. Artists work live in the space, which is both eatery and gallery.

I updated their branding, including putting together a comprehensive brief, designed a new menu, consulted on interior redesign,and art-directed the creation of a new website by the talented and lovely Calvin Ulery.

www.cafetututango.com

Kaizen Tavern is a Del Ray favorite serving sushi and tacos (no really, it's delicious :) They brought me in to consult on brand and interior design, and freshen up their look and feel. I designed a new logo, conceived a tagline, and designed new menus for them, as well as building a brand brief for reference.

I have done work for non-profit advocacy group AARP for three years now. Working for the Digital Strategy division, I develop concepts for online marketing campaigns, including writing copy, and create suites of online ads for AARP.org and external placements.

I have also been called on to design ads for print.

Artreach is a bay area non-profit which provides art experiences to under-served children and adults. The founders, Marianna Green and Jill Miller, both mothers themselves, host Art-Moms in residence programs where beleagured mothers can escape and make art in peace. They also have a truck that goes out in the community so that children can interact with art and art supplies in situ.

I named the group, did their logo and brand brief, as well as designing their website.